TWO:Tingling from her self-inflicted penance, she went to her mothers writing table, for she had to complete her humiliation by writing to him without delay, and expressing fully and unreservedly all that had made this last half-hour so replete with the luxury of self-reproach. But the expression{216} of it was not so easy as the perception of it had been, and she made half a dozen beginnings without satisfying herself. One began, Oh, Mr Silverdale, how could I? but then she despaired of how to proceed. Another began, I have honestly gone over every moment of this afternoon, and I find there is not a single point in which I am not entirely to blame, but that was too business-like and lacked emotion. But when she was almost in despair at these futile efforts, a brilliant idea came into her head. She would write in baby-language, which would surely touch his heart when he remembered how many serious things he and she had discussed together in this pretty jesting fashion.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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